Evaluation Question 2

Question 2: How does your media product represent particular social groups?

For my magazine I decided to choose a social group who listen to pop music including many famous pop artists such as Justin Bieber, Little Mix, Ed Sheeran and Bruno Mars. I also intend that my social group like to listen to new pop artists and keep up with the current charts. I have targeted young adults, interesting them in upcoming summer concerts and festivals. The age group that I am targeting is young adults who are either students or employed.  With my age group I also needed to make my magazine a reasonable price as the pay at 18 is not specifically very high and students will be on a  budget, taking all of into terms I decided to make my magazine a reasonable price of £1.60.

The cover lines that are featured on my magazines front cover also appeal to the age group of my target audience (18+) , I have got 3 cover lines on my magazine which are short and competent. My cover lines are short as people will not want to read a magazine front cover that has a lot of information displayed on the front.  The coverlines on my magazine also give the reader an insight as to what articles are inside the magazine that they may be interested in reading. Whilst focusing on other aspects of my magazine I received feedback on the layout of my magazine the feedback that I received was that my layout was messy, so I changed the layout of my magazine by making it look neater.

The images that I have used also help to attract my target audience. Firstly the model on my magazine is a young adult and this links in with the age group of my target audience. This will attract woman’s attention if they see a mature young woman captured on the front cover as they will think that they can relate to her. I have also conveyed the genre of my magazine (pop) through the clothes that the model is wearing in the images and her body language. For example on my front cover my model is wearing an expensive statement fur jacket that will capture woman’s eyes. On my double page spread I dressed the model in a more edgy and chic look, she is seen wearing a black dungaree dress with a plain white top underneath and old school Vans this will also appeal to woman as they like to keep up with what the celebrities are seen wearing as it inspires them.

In conclusion I believe that I have targeted a particular social group being young woman.  I have done this by the use of image’s, colour and fonts on my magazine. To meet the standards of what my intended social group target I created a lifestyle questionnaire which helped me to know exactly what my target social group want to see in my magazine.